Have you developed the best product since sliced bread? Actually, sliced bread is pretty old. A lot of people have developed amazing inventions, contraptions, and products since then.
Let’s fast-forward to the 21st century – have you developed the best product since the iPod? Awesome! Creating and developing a unique and innovative product is half the battle.
Now, it’s all about getting this piece of software, hardware, media, or anything else in front of as many people as possible. That’s were having a successful product launch campaign becomes so important!
Well, lucky for you, ASK Media knows how to run one hell of a product launch. Read on to learn exactly what we can do for you to maximize your reach and improve your bottom line!
The Importance of a Consistent Messages
One of the most important things to consider before launching any product, whatever that product might be, is what message you want to convey. This is also one of the most common sense, but you’d be surprised how many companies try to make it seem like their product do everything.
Say, for example, you’ve developed a piece of software that blocks ads online. Part of a successful launch is creating one or two messages about why your product is superior to others.
That’s where ASK enters the picture. We’re experts at branding and having a consistent message is the foundation of quality branding. Sit back and let us do the creative arithmetic to brand your product clearly and consistently.
Measurable & Clear Goals
Okay, your message is crafted and you’re ready to launch, right? Well, not quite. You need to consider exactly what your goals are and if they’re measurable.
It’s not enough to say, “I want to sell 10,000 units.” You need to develop a hierarchy of goals. So, if your main focus is to sell 10,000 units – how do you get there?
This is where measurable and clear goals become so important. Instead of saying you want X or Y, breakdown how you can achieve those. These then become the steps you take to achieve success.
Think about it like this – a clear and measurable product launch goal is to use existing relationships to get your product reviewed by a popular trade site or magazine. That’s a lot more realistic and achievable than saying, “I want a million dollars…yesterday…and a million more tomorrow!”
Product Launch Timing
There’s just one more area to consider before you launch your product. That’s your timing.
When do you want to launch? When’s best to launch? When’s worst to launch? What similar products have been released recently? Is there anything major scheduled to happen on the day you’d like to launch? What about the weather? What about public opinion?
Spend some time thinking about these. Seriously, don’t just give them a five second “uh huh.” Weigh the pros and cons of launching on one day vs. another. Think about the unique benefits one time offers and any potential drawbacks of others.
Why Choose ASK Media for Your Product Launch?
Why choose ASK Media to launch your product? Because it’s a lot of work and you can’t do it alone.
It’s really that simple. You’ve put your blood, sweat, tears, and genius into creating something of value. Now let us handle marketing your product to everyone else.
Sure, you can try it on your own. Good luck to you if you do. If you’re serious about your bottom line, though, give us a call today. Let ASK do the heavy lifting. Let us brand your product and give it a once-in-a-lifetime entrance into the world!